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How do I select type hierarchy levels for a long-form article?

Asked on Nov 04, 2025

Answer

Selecting type hierarchy levels for a long-form article involves establishing a clear visual structure that guides readers through the content. This process uses typographic scale, weight, and spacing to differentiate between headings, subheadings, body text, and other elements.

Example Technique:

  • Step 1 – Choose a primary typeface for body text that is highly readable, such as a serif or sans-serif with clear letterforms.
  • Step 2 – Define heading styles using a typographic scale, increasing size and weight for higher-level headings (e.g., H1, H2) and decreasing for subheadings.
  • Step 3 – Use consistent spacing and alignment to ensure each level of hierarchy is distinct and maintains readability across the article.
Additional Comment:
  • Consider using a modular scale to maintain consistent proportions between type sizes.
  • Ensure sufficient contrast between text and background to enhance readability.
  • Use italics or color sparingly to highlight key points without overwhelming the reader.
  • Test the hierarchy on different devices to ensure it translates well across screen sizes.
✅ Answered with Graphic Design best practices.

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